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About this Book Topics Business Strategy/Leadership Business/Management Science, general Management/Business for Professionals Keywords Strategic management Strategic planning Strategic business unit Marketing strategy Market share Pricing strategy Value/price ratio Critical mass Demand curve Judgmental modelin...
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Download PDF You have full access to this open access article International Entrepreneurship and Management Journal Aims and scope Submit manuscript Enrique de Diego Ruiz, Paloma Almodóvar & Julian Birkinshaw 1431 Accesses Explore all metrics Abstract This study investigates a largely unexplored area by...
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