Gen X numbers around 65 million, while the baby boomers have around 69 million members and millennials number around 72 million, as of the latest data from 2022. Gen X is also sometimes referred to as the “latchkey generation” as they were often left unsupervised at home after school until...
Generation Z refers to individuals born between 1997 and 2012. This demographic cohort follows the Millennials and precedes Generation Alpha. As the first true digital natives, Gen Z has grown up in a world where the internet, smartphones, and social media have always been present. Key character...
Millennials (Approximate Age Range 5-24):Strong Caring (Green), Personal Expression (Red) and Family/Belonging (Purple) values Gen X (Approximate Age Range 25-44):Strong Personal Expression (Red), Results/Performance (Orange) and Flex Flow Wisdom (Yellow) values Boomers (Approximate Age Range ...
Turning to the personal annual income, 31.1% of respondents (n = 111) reported an income falling within the range of 3000–5000 RMB, while 37.8% (n = 135) had incomes ranging from 5000 RMB to 8000 RMB. With respect to travel frequency, 44.0% (n = 157) of participants reported ...