Gen X Baby BoomersMillennials Fact Sheet Age range of Generation X (2021):41–56 Generation X’s share of the U.S. population (2020):19.9% Birth years of Generation X:1965–1980 65 millionAmericans currently fall under the Gen X age bracket...
aremoving at lower ratescompared to earlier generations like millennials and Gen Xers at the same stage in life. Several factors contribute to this trend, including economic challenges, higher student debt, rising housing costs and a preference for stability or staying close to family. ...
“These findings add to growing evidence of increased cancer risk in post-Baby Boomer generations, expanding on previous findings of early-onset colorectal cancer and a few obesity-associated cancers to encompass a broader range of cancer types,” Hyuna Sung, lead author of the study, said in ...
Sandwiched between two massive generations, the baby boomers and millennials, Gen X is a relatively small demographic of about 64.5 million Americans. And with an age range from their mid-40s and late 50s, they’re at a point in their lives when retirement is on the horizon. According to a...
Millennials (Approximate Age Range 5-24):Strong Caring (Green), Personal Expression (Red) and Family/Belonging (Purple) values Gen X (Approximate Age Range 25-44):Strong Personal Expression (Red), Results/Performance (Orange) and Flex Flow Wisdom (Yellow) values ...
Walmart has also been making changes to its product assortment with millennials and Gen Z shoppers in mind. Among the new brands Walmart has debuted recently are the oral care brands Plus Ultra and Zimba, along with the personal care brand Clean Age. The retailer also revived one of its la...
The age range is typically described as 3 to about 23, and there are 73 million people in this generation. I’ve touched on it before, but the most important thing to know about Gen-Z versus Millennials is that the younger generation grew up with easy access to the internet, a...
Marketers also need to keep in mind who Gen Alpha’s parents are. Seventy percent ofGen Alpha parentsare millennials, 60% don’t have a college degree, and 47% live in suburban areas. Gen Alpha parents are comfortable talking to their kids about a wide range of topics, with many already...
Gen X-ers, falling between baby boomers and millennials, number around 65 million. Some members of this group are in the middle of their working careers and potential peak-earning years, while the oldest are approaching retirement age.
Gen Z is more diverse than preceding generations. For comparison, 55% of Millennials, 60% of Gen X, and 72% of Baby Boomers identify as non-Hispanic white.8 Regional Variations Diversity within Gen Z varies by region. In the West, only 40% of Gen Zers are non-Hispanic white, while ...