plan, and measure digital marketing plans, differentiating between traditional principles and the latest trends shaping the industry. The course discusses how this field is changing, the ways to explore the economic forces, using
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The challenge for marketers is that digital marketing is complex and it can be difficult to know where to start when creating a plan. Sure, you can use Gen AI like ChatGPT or Google Gemini to create a plan, but these suggested templates for structuring a plan are often misleading since th...
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The biggest challenge is finding which Coursera courses are entirely free. The Coursera website doesn’t provide any “free course” filter (Class Central does though 😊). To know if a course is fully free, you have to log into Coursera, enroll in the course, and look for the “Full ...
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Access theFree digital marketing plan template When to use it omnichannel planning? The key to a successful multichannel marketing plan is integration; a common challenge that most marketers face. If your organization has established a digital marketing plan, for example, it should not...
Starting a business can seem like a big, scary challenge, but it doesn’t have to be. With the right steps and planning, anyone can turn their idea into a successful business. This guide will walk you through the process, breaking it down into simple, easy-to-follow…Read More » ...