Well there were plenty of difficulties for digital marketers in 2016, so let’s start 2017 by focusing on opportunities; i.e. good things which are available to those who recognise the challenges and tackle them with a positive attitude… So here are my 3 big opportunities of 2017: 1. Fin...
Smartphones and tablets have successfully reshaped how the audience connects with their brands and digital marketing agency India professionals have declared the technology of wearables as the next big thing. Wearables take care of three big challenges that marketers face – personalization, mobility and...
Still, every company in every type of industry has its own set of unique Digital Marketing difficulties. However, it’s worth noting that some of these challenges are more common than others. So, though there may be plenty of challenges, Digital Marketing Solutions are always at hand. Nothing...
Digital marketing involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing also com...
So now when we have seen the “ICT” of digital marketing, let us see the challenges which might be hampering your approach of achieving your digital marketing zenith. 1.Budget According toLyfemarketing.com, worldwide digital ad spend is predicted to reach over $375 billion by 2021. This ...
To help diagnose your marketing problems, here are four common challenges and what you can do to fix them: 1. If you have low engagement rates, you could be missingpersonalization. To put it bluntly, your contacts simply may not care about what you’re sending them. But there’s good ne...
Having read this blog post and then the guide, it would be interesting to hear what approaches (or indeed challenges) you / your agency take, in keeping abreast of digital marketing developments. Thanks to Mark Kelly for sharing their advice and opinion in this post. Mark is freelance digital...
With the abundance of information, it has become very difficult to attract the attention of the audience especially with the rise of social networks, blogs and mobile applications. Indeed, in digital marketing, one of the major challenges is how to create value content to get profitable audience...
Econsultancy’s recent research onThe New Marketing Realitywith IBM highlights the many challenges facing digital marketing: fragmentation and complexity. challenges in understanding the customer journey. challenges with organisational and data silos. ...
A data-driven approach will enable you to make the most of your digital marketing budget, whatever its size, as you’ll be more targeted and specific. You’ll be able to better segment your customers, and know more about their buying behaviors, challenges and motivations. 70% of the ...