谷歌商务总裁Bill Ready在其blog上表示:“近来年,零售业一直面临许多威胁,而此次冠状病毒的流行更是加剧了影响,随着实体商店的关闭,电子商务已经成为零售商的生命线,而Google Shopping”标签上的搜索结果将主要由免费商品信息组成,无论商家是否在Google上投放广告,都可以帮助商家更好地与消费者建立联系。” Google表示还...
符合GoogleShopping条件的卖家,可以使用Shopify的谷歌频道进行设置。第一步是按照清单进行操作,确保符合GoogleMerchant Center的所有要求。通过Google Merchant Center中提供的CSS dashboard选择任何“比较购物服务(ComparisonShopping Services)”。 将产品feed同步到GoogleMerchant Center并且产品获得批准后,就会出现在相关的搜索结...
符合Google Shopping条件的卖家,可以使用 Shopify 的谷歌频道进行设置。第一步是按照清单进行操作,确保符合 GoogleMerchant Center 的所有要求。通过 Google Merchant Center 中提供的 CSS dashboard 选择任何“比较购物服务(Comparison Shopping Services)”。 将产品 feed 同步到 GoogleMerchant Center 并且产品获得批准后,...
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So, Google took a surprising tactic by announcing free Google Shopping Ads. Yes—free. Now when it comes to advertising, Google and “free” are not words that usually go together, so the likelihood that the path to free ads is going to be a straight one is not high. Even for our te...
Google’s announcement to make results within the Google Shopping tab free is an unprecedented move to react to what is an unprecedented time. This will provide a great opportunity for brick and mortar retailers to go digital and help stem losses a...
This new Google Shopping Update allows for increased efforts for SEO strategists and e-commerce marketers as they will be able to now optimize for organic product search. Optimizing organic product search is very important for any retailer’s business as it increases visibility for people...
Google will be displaying the merchant shopping ads free in the main search results soon. It has already made it free for the shopping tab for some regions.
While the coronavirus pandemic has businesses closing their doors and shoppers forced to turn online, many brick-and-mortars arequickly learning how to get their business online. While someindustries are seeing increased volume during COVID19, many aren’t and many more businesses may not have the...
Marketers should also continue to spend on paid Shopping advertising because free listings may have an effect on the Google Shopping ad economy. “Clicks may begin to slow down, but these placements offer a strong return on investment and a prime spot early in the results.” ...