符合Google Shopping条件的卖家,可以使用 Shopify 的谷歌频道进行设置。第一步是按照清单进行操作,确保符合 GoogleMerchant Center 的所有要求。通过 Google Merchant Center 中提供的 CSS dashboard 选择任何“比较购物服务(Comparison Shopping Services)”。 将产品 feed 同步到 GoogleMerchant Center 并且产品获得批准后,...
符合GoogleShopping条件的卖家,可以使用Shopify的谷歌频道进行设置。第一步是按照清单进行操作,确保符合GoogleMerchant Center的所有要求。通过Google Merchant Center中提供的CSS dashboard选择任何“比较购物服务(ComparisonShopping Services)”。 将产品feed同步到GoogleMerchant Center并且产品获得批准后,就会出现在相关的搜索结...
谷歌商务总裁Bill Ready在其blog上表示:“近来年,零售业一直面临许多威胁,而此次冠状病毒的流行更是加剧了影响,随着实体商店的关闭,电子商务已经成为零售商的生命线,而Google Shopping”标签上的搜索结果将主要由免费商品信息组成,无论商家是否在Google上投放广告,都可以帮助商家更好地与消费者建立联系。” Google表示还...
Now when it comes to advertising, Google and “free” are not words that usually go together, so the likelihood that the path to free ads is going to be a straight one is not high. Even for our team, the exact who, what, when, where, why, and how are not 100% clear, but let...
It also gives merchants who are already using Shopping ads a way to supplement their paid advertising with free listings. Getting your products listed on the Shopping tab Eligible merchants can use Shopify’s Google & YouTube app to get set up. The first step is to follow the checklist to...
Google Shopping is an excellent way for shoppers to find your products online. In light of all the challenges businesses have had since March, Google decided to make this service free for merchants to sell on Google, regardless of whether they pay for advertising on Google. ...
As with other types of advertising, companies could choose to target particular groups of people based on the data Google has amassed. One example given in the patent is a theme park that would only advertise to users with children in tow. Would you be more tempted by an offer if transport...
This is a win for both sellers and consumers. For retailers that already have items in stock and ready to ship are going to see big upsides with this update if they take action. When consumers go to the Shopping tab on Google, they will see ads at the top and bottom of th...
Google will be displaying the merchant shopping ads free in the main search results soon. It has already made it free for the shopping tab for some regions.
Marketers should also continue to spend on paid Shopping advertising because free listings may have an effect on the Google Shopping ad economy. “Clicks may begin to slow down, but these placements offer a strong return on investment and a prime spot early in the results.” ...