This study collects data from 400 consumers across Delhi NCR. This study is started with objectives of examining socio-economic background of respondents, analyzing the factors influencing consumer preferences towards selected FMCG products that is Non- Alcoholic Beverages, checking the level of ...
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A study on consumer behaviour towards selected FMCG Products with special reference to Delhi and NCR regiondoi:10.33545/26179210.2020.v3.i2.55Dr. Niraj Kumar SahIntegrated PublishersInternational Journal of Financial Management and Economics