Advertising Media Efficiency of FMCG Firms in India: An Empirical Investigation Using Data Envelopment AnalysisThe present study aims to evaluate the advertising spending efficiency of 17 FMCG firms for the time period of seven years from 2006 to 2012. The Data Envelopme, Hezekiah...
FMCG FIRMS GETTING A FACELIFT ABROAD 机译:快消品公司走出国门 获取原文 获取原文并翻译 | 示例 获取外文期刊封面目录资料 开具论文收录证明 >> 页面导航 摘要 著录项 相似文献 相关主题 摘要 Indian consumers are on a spending spree while their global counterparts are hit by the slowdown. Or is tha...
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The paper aims to explore the effects of components of working capital management like cash conversion cycle (CCC), age of inventory (AI), age of debtors (AD), age of creditors (AC), debt to total assets (DTA) and debt equity ratio (DER) on profitability of FMCG firms. The profitabilit...
As economic capacity shifts to developing nations such as China and India, new business industries will emerge, as will a new generation of internationally-minded firms from these emerging markets. New economic giants such as China and India are likely to rise in the coming decade. In terms of...
b) Applications for Non-Individuals: Companies, Trusts, Partnership firms, Societies or any other association should write the name exactly as it appears in its Incorporation document and in the Bank Account (as provided in the bank account details). c) In case the Sole / first applicant has...
Consumer demand from the rural market is lagging, though the urban markets stayed steady in the third quarter as exhibited in the September quarter, said leading listed FMCG firms such asDabur India, Marico, andGodrejConsumer Products in their quarterly updates. ...
This helps the company allocate resources and is used as an analytical tool in brand marketing‚ product management‚ strategic management‚ and portfolio analysis. Analysis of market performance by firms using its principles has called its usefulness into question‚ and it has been removed ...
Prior research explores the individual impact of brand equity and new product development on firms' marketing performance but there is little work that tak... NS Davcik,P Sharma - 《European Journal of Marketing》 被引量: 43发表: 2015年 Comparative study of the relationship between Marketing Mix...
THE BUSINESS RECOVERY AND THE FINANCIAL PERFORMANCE: STUDY ON PRIVATE FMCG IN JAKARTA An entire FMCGfirms have the misguide in derivates of the vision and missions on the heterogeneousindustrial, brand adoption, brand resurrection movement, ... KG Salmi,HS Wilhelmus - 《International Journal of Re...