Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and How marketers can adapt and im...
Factor Influence Consumer Behaviour Factorsinfluencingconsumerbehaviour Faktory ovlivňující chování spotřebitele J. Stávková‚ L. Stejskal‚ Z. Toufarová Faculty of Business and Economics‚ Mendel University of Agriculture and Forestry‚ Brno‚ Czech Republic Abstract: The main aim of...
Electronic commerce has determined great changes in consumer behavior, changes caused mainly by the modification of factors that influence online consumer behavior. Among the many factors that play a key role in virtual consumer behavior the paper presents the significance, the characteristics and the ...
Factors that influence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands. Consumer buying behavior is one of the studies that marketers need to understand. Factors that influe...
The boy 正在翻译,请等待... [translate] aWrought equivalent 加工的等值 [translate] aNormal Price 正常价格 [translate] aTotal Btls 总Btls [translate] aCultural factors exert the deepest influence on consumer behaviour. 文化因素施加对消费者行为的最深刻的影响。 [translate] ...
Patwardhan, M., Flora, P., & Gupta, A. (2010), `Identification of secondary factors that influence consumer's buying behaviour for soaps and chocolates, The IUP journal of marketing management', Vol.9 (1), 55-72.Patwardhan Manoj, et al Gupta. 2010. Identification of Secondary Factors...
Internet is fundamentally transforming the nature of the relationship that businesses have with consumers and the public. While e-commerce has witnessed extensive growth in recent years, consumers concerns regarding ethical issues surrou... G Agag 被引量: 5发表: 2016年 The influence of hotel websi...
Factors Influencing Rural Tourists' Purchasing Behaviour: Four Types of Direct Farm Markets in South Korea The objective of this study is to identify the factors that influence the purchasing behaviour of rural tourists in relation to four types of direct farm m... KH Kim,DB Park - 《Tourism ...
Price was the most important factor influencing the consumer's decision to purchase wine from a retail liquor store based on a random sample of 251 shopping mall intercepts in Australia. As a selection determinant, price was more important for those consumers who drank wine less frequently and fo...
Factor Influence Consumer Behaviour Factorsinfluencingconsumerbehaviour Faktory ovlivňující chování spotřebitele J. Stávková‚ L. Stejskal‚ Z. Toufarová Faculty of Business and Economics‚ Mendel University of Agriculture and Forestry‚ Brno‚ Czech Republic Abstract: The main ...