EXPLORE THE FACTORS THAT INFLUENCE CONSUMER BEHAVIORLiu Ying-YenInternational Journal of Organizational Innovation
Electronic commerce has determined great changes in consumer behavior, changes caused mainly by the modification of factors that influence online consumer behavior. Among the many factors that play a key role in virtual consumer behavior the paper presents the significance, the characteristics and the ...
while your friend who believes caffeine is adverse for one’s health may prefer tea, you who believe that caffeine energizes us, may prefer coffee. Our attitude and what we believe influence our behavior towards a product and also play a key role in shaping...
These are some of the underlying factors that influence the consumer behavior, and the marketer must keep these in mind, so that appropriate strategic marketing decision is made.
Factors That Influence Buying BehaviorThroughout the buying process, various factors may influence a buyer's purchase decision. An awareness of these factors and consumer preferences enables companies to appeal to the group most likely to respond to its products and services. Some of these factors ...
Essay –factorsthatinfluencepro-socialbehaviourWhat is pro-socialbehaviour? It is the voluntary actions that are intended to help or benefit another individual or group of individuals. This definition refers to the consequences of a person’s actions‚ motivations and theirbehaviour;behaviourswhich inc...
Consumer behavior analysis is based on consumer's buying behavior. It aims at improving business performance through an understanding of customer's preferencesManoj PatwardhanPreeti FloraAmit GuptaPATWARDHAN, Manoj, FLORA, Preeti; GUPTA, Amit. Identification of Secondary Factors that Influence Consumer'...
Factors that influence consumer buying behavior Factorsthatinfluenceconsumerbuying behavior There are a lot of subjects for marketers to understand in order to get more customerspurchasingtheir companies’ products or brands.Consumerbuying behavior is one of the studies that marketers need to understand.Fa...
The main objective of this paper is to investigate consumer behavior on selling methods of farm products and especially food, using e-shops in Greece. In other words, to find the factors that affect consumer decision to buy food products using the internet. Through a statistical research, the ...
The following are the main economic factors that greatly influence the consumer buying behavior: Personal Income:The personal income of an individual influences his buying behavior as it determines the level to which the amount is spent on the purchase of goods and services. The consumer has two ...