进入Ads Manager时,如果你查看顶部,则只会看到2个指标:“Link Clicks”和“Website Purchases”。那么你在哪里可以找到其余这些指标?查找Columns一栏:点击Performance。在下拉菜单中,你会看到13种不同的报告视图可供选择。 从投放和视频互动一直到定位和创意,需要花一些时间来熟悉每一个。但是,由于指标无处不在,因此...
Click-Through Rate(CTR)/点击率 Conversion Rate(CVR)/广告转化率 Cost Per Click(CPC)/每次点击成本 Cost Per Thousand Impressions(CPM)/每千次广告曝光成本 Cost per action(CPA)/单次行动成本 Cost per purchase(CPP)/每次购买的成本 Custom Audience(CA)/自定义受众 Dynamic Product Ads(DPA)/动态产品广告...
Target cold audiences to test new markets or test retargeting to nurture existing clients or past website visitors. Translateyour ads into several languages and start advertising globally. International Facebook Ads for Business Growth Let’s work together and focus on ROI centered decision making and...
Click Save. Your pixel will now be automatically set up to work with dynamic product ads. If you don’t have a Shopify store, you’ll need to manually add the Meta pixel base code to your store’s webpages. Paste the code at the bottom of every page’s header section, just above ...
How to set up Facebook click-to-call ads using the Website Traffic campaign While you can certainly drive calls through Reach campaigns, we’ve found that in the short time that Website Traffic campaigns have now had this option as well, they drive more calls and at a great cost, too....
If Apphud fails to match a web click to an app installation, it can still send the event to Facebook as an App Event (without thefbcparameter). However, by default, App Events and Web Events cannot be optimized within the same campaign. These App Events will not appear in Ads Manager...
Facebook Pixel Track ad conversions, improve audience targeting and maximize your return on advertising spending. See the actions people take after seeing your ads and create audiences to reach people who are similar to your best customers.
Facebook广告提供了各种各样的功能,让独立站或电商平台卖家能够在多个地方,针对性地接触用户。例如Facebook MessengerAds广告。 Facebook Messenger Ads有两种类型,分别是Click-to-Message Ads和The Sponsored Message Placement。蓝海亿观网了解到,二者有一些重叠和相似的部分,但最终服务于两个完全不同的目的。(文末扫...
When it comes to bidding for Facebook ads - users are presented with two options: Automatic Bidding: You set the bid amount with the goal of getting the most clicks for the best price Manual Bidding: You tell Facebook what a click is worth to you and Facebook aims to get as many cli...
Start the Lead Ad Campaign in Ads Manager.Go to theFacebook Ads Managerand click the green Create button. As shown, in the image above, select Leads from the popup box. Ad the Ad Set Level, select Instant Forms.Along the way you’ll be creating theAd targeting,budgeting, and other sett...