Learn what product features and benefits are, explain how both concepts differ, discuss how to define features, and discover examples of features and benefits.
Overall, this is an effective product description that does a good job of highlighting the key features and benefits of the product. And while it’s not as creative as some of the other examples on this list, it’s an excellent example of how you would write a product description for Ama...
The term “product feature” can be used in many ways, but ultimately describes the characteristics a product has, what the product does, or may be used in the context of the product backlog. Features that describe what characteristics a product has For example, this post was written on a...
There’s a big difference between writing a generic description of your product and writing a product description that sells. Your product descriptions can be much more than a dry list of product features. Instead, they can be the final nudge that convinces your customers to click “buy.” Ge...
Vision. Individuals with visual impairment can go beyond bold text with a voiceover of what’s on the screen, zoom features that clarify what’s going on in the environment, and Braille integration. These features can be combined and customized with a variety of other visual adaptations that ...
But why? Discover everything there is to know about product drops in this article, including the definition of a product drop, the marketing psychology behind it, the 5 benefits of product drops, dozens of product drop examples, and 8 key strategies for product drop success....
The disadvantages of product concepts include: Irrelevant and impractical features One of the main concerns with early product concepts is that in the race for innovation and differentiation, there’s a risk of going off track and missing the needs of potential customers. Even with unique features...
Does this product have all the features and functionalities you expected? How would you improve this product? You can group responses based on the same age, employment status, product usage, or any other combination of variables. Once done, optimization strategies can be drawn for the same segme...
This includes attributes such as dimensions, materials, product features, cost and functions. When should someone use the product? Is it meant to be used during a certain time of day, seasonally or for a specific type of occasion? Just as important is pointing out if a product can or shoul...
Not every customer will trust everything your sales team members say. Some of them will object by asking your reps tough questions. Your documentation should teach how to handle objections related to pricing, product features, maintenance, and almost anything that customers are doubtful about. ...