Difference Between Features and Benefits: Features are the facts about the product, while benefits explain why those features matter to the customer. How to Highlight Features and Translate Them into Benefits: Describe a feature, then explain its benefit. For example, “This phone has a 12MP...
Identify which product features your customers truly value and how you can use product feature research to develop and launch truly a successful product.
Highlight benefits, not features: Explain how your product can solve a problem or enhance the customer’s life. Use sensory language: Describe how the product feels, smells, sounds, tastes, or looks to help customers imagine owning or using it. Tell a story: Share the inspiration behind the...
People may have once thought that about athletic wear, but I bet no one thinks that when they imagineNike. Nike’s commercials, brand strategy, and even the way they describe their products transcends the materials to help the reader imagine how their life could change with just this one pro...
In this article, we discussed how to accurately define and describe a product through systematic methodologies. By conducting market analysis, competitor research, and target customer and needs analysis, we can clarify the core value and market positioning of a product. I...
Highlight benefits, not features:Explain how your product can solve a problem or enhance the customer’s life. Use sensory language:Describe how the product feels, smells, sounds, tastes, or looks to help customers imagine owning or using it. ...
Give a clear overview of your product’s most important features Here’s your chance to delve deep into your product’s features Adding Search Terms can help to connect your products with shoppers Cost can be important, so aim to offer a fair price ...
Product summary:Describe the product idea. Introduce the product’s concept and why you’re creating this product. Summarize what the final product should look like, what features it will include, and the expected time it will take to develop it. ...
Which of the following words would you use to describe our product? (Multiple choice) How satisfied are you with the product? (Likert scale or rating scale) What difficulty did you face while using the product? Please specify. (Free-text) ...
While these are all important details to include, they shouldn’t make up the entirety of your description, at least not if you want to elicit sales.Truly great product descriptions do so much more than just describe a product. They also tell a story, present a solution, convey a feeling...