Product descriptions are one of the most important parts of your ecommerce site because they serve to convince potential customers to buy your product. A good product description will give customers the details they need to know what they’re buying while also being well-written enough to persuad...
Testing different versions of your product descriptions can help you find the most effective one. A/B testing involves comparing two versions of a description to see which performs better. This can help you understand what resonates with your audience and improve your descriptions over time. T...
Product descriptions are more than a summary of what you’re selling. Written well, they can boost your store’sconversion rateand increase the perceived value of your products. The right words can even make customers happy to pay more. Read on to learn how to make product descriptions work ...
Yet too often, product descriptions don’t provide what potential customers need: the critical details that help buyers make their purchase decisions. As a result, these potential buyers shop elsewhere instead—which can translate into hundreds, even thousands, of lost sales over time. Fortunately, ...
You need goals to measure the success of product descriptions. “But this is going to take a long time,” you might be thinking, especially if you rely on product descriptions from your distributors or manufacturers. And you’re right, this isn’t a quick process. However, if you can com...
Why are product descriptions important? At heart, a product description isn’t just a list of features; it’s an argument. You’re arguing for your product, giving reasons why it’s worth the money. If your customer is at all on the fence when they make it to a product page, the pr...
What’s the purpose of the author ? ___ A. To show the readers different examples of product descriptions. B. To tell the readers what good product descriptions look like.
4. V-Neck T-Shirt Product Description Here’s a sample you can go with if you sell on online marketplaces. Like most product descriptions, it features an overview and then the technical details. The overview had just two paragraphs. The two paragraphs capture the essence of the t-shirt, ...
Some writers are tempted to be overly formal or dry. It is okay to have a little fun with your product descriptions. Try reading your draft out loud to yourself or someone nearby. If it doesn’t sound like a normal conversation, consider a rewrite. Of course, you want to keep your ton...
people’s opinions of a particular product before investing in it is pretty much hardwired. You can use products evaluated by other customers to persuade new visitors to make a purchase. This is specifically because shoppers trust reviews from other buyers more than they trust product descriptions...