Detailed descriptions like these serve multiple purposes. First, they add credibility to your products. By explaining the specific benefits of each product, you show potential customers that you know your products well and believe in their value. Second, detailed descriptions help customers visualize h...
Yet too often, product descriptions don’t provide what potential customers need: the critical details that help buyers make their purchase decisions. As a result, these potential buyers shop elsewhere instead—which can translate into hundreds, even thousands, of lost sales over time. Fortunately, ...
By painting a clear picture of the product experience, you help customers understand exactly what they’re buying and why it’s worth their investment. Lastly, detailed product descriptions build trust. When you can speak with authority about the granular details of your products, customers are ...
If no one hasn’t given your eCommerce business direct feedback in the form of testimonials or social media reviews there are still alternative ways to improve the credibility of your product descriptions. One of which is the popular “as seen on” or “already with us” section that is co...
Want to write great product descriptions? Think of them like 24/7 salespeople at your online store. Just like real salespeople, they can make or break your business. So, they need to be sharp with a great sales pitch. That’s what you’re going to learn here. I’ll teach you to wri...
Using the first bullet point as an example. Most product descriptions will only highlight the t-shirt’s feature, which isFreshIQ advanced odor protection technology. However, this product sample further explains the benefit of the feature, which is that it fights odor-causing bacteria. ...
Some writers are tempted to be overly formal or dry. It is okay to have a little fun with your product descriptions. Try reading your draft out loud to yourself or someone nearby. If it doesn’t sound like a normal conversation, consider a rewrite. Of course, you want to keep your ton...
Second, you have 5000 characters to work with- make the most of them! It may take several different attempts at writing video descriptions to find what works best for you and your channel, so don’t be afraid to mix it up! Here is what you need to do to write the perfect YouTube ...
No matter the order, make sure you include all of the elements of an effective product description to increase your odds of making the sale. Once you have a template that has helped you generate a few great product descriptions, you can continue to refine your process. The perfect product ...
If you can sprinkle in any relevant keywords from an SEO point of view as well even better.Product descriptions should also address any big objections or concerns that anyone might have with the product. For example, if you are selling air conditioners, you might want to address a popular ...