Three examples of interactive marketing Blog Samsung Italy’s Twitch streaming event As part of their campaign to launch the latest version of their flagship smartphone series, the Samsung Galaxy S22, Samsung Electronics wanted to connect with Millennials, Gen Z adults, tech enthusiasts and mobile fi...
In times of crisis and uncertainty, marketing teams have an important role to play – especially when it comes to incorporate interactive marketing. It’s their job to provide reassurance and help, communicate clearly and regularly with customers, and be a stable and reliable presence in the mids...
“One of the biggest boons to interactive content marketing is the stickiness factor,” Nead said. “When content is sticky anddwell timesignificantly increases, so, too, do rankings,conversions, and sales. It tends to have a triple-net effect.” 4. Function of Beauty’s Hair Quiz For her...
The secret behind the success of any experiential marketing campaign is itssmooth execution. You have totake care of all the behind-the-scenes detailsthat make your experience run flawlessly. Detail every aspect of the event, including: Timing Budget Location Staff needed Technology requirements Step...
An experiential marketer is in charge of creating and executing on the strategy for a client's live, interactive marketing campaigns or in-person events. An experiential marketer's role is similar to a brand ambassador, event planner, or brand manager, and typically involves the following duties...
4. Interactive Marketing and Meme Culture Barbie tapped into meme culture with lines like “She’s everything, he’s just Ken,” encouraging playful engagement. Memes spread organically across X (formerly Twitter), TikTok, and Instagram, maintaining the campaign’s visibility. A “Barbiecore” tr...
Not only is interactive content visually appealing to look at, but visitors can interact with it too. No wonder, this type of content isone of 2021’s content marketing trends to follow. Plan oncreating more interactive content yourself?Dive in as we share 10 brilliant examples to inspire you...
A legendary interactive marketing campaign, The Pepsi Challenge was a blind taste test between Pepsi and Coke. The challenges took place in shopping centers, malls, parks, and other public locations. The Pepsi representative presented the taste tester with two white cups, one of Coke, the other...
If you haven’t created interactive or design-rich content before, there are plenty ofcontent creation toolsthat can help you streamline the process and achieve better results. Video Content Marketing Examples Video is the best-performing content format, according to Semrush’s2023 State of Content...
Software companies have been adopting interactive product demos as part of a shift towardProduct-Led Marketing. And we’re analyzing their performance. In our recentState of the Interactive Product Demo Report, we found interactive demos have increased in popularity by almost 90% since 2022. ...