Three examples of interactive marketing With the proliferation of new technology, marketing is more than a passive interaction between a brand and consumers. From tablets to smartphones, connected TVs, smart speakers, streaming services and more, brands have more active ways to engage with their aud...
Interactive marketing is an advertising tactic based on user preferences, behaviors, and actions to create a personalized 1:1 conversation. Learn more. AdvertisingInteractive marketing is an advertising tactic based on user preferences, behaviors, and actions to create a personalized interaction with a ...
If you’re not creating interactive content already, this is a great way to expand marketing strategy, and in this post, we’ll show you how it’s done best. Here are 10 examples of interactive content marketing done right. But first, let’s talk about why interactive content marketing is...
In times of crisis and uncertainty, marketing teams have an important role to play – especially when it comes to incorporate interactive marketing. It’s their job to provide reassurance and help, communicate clearly and regularly with customers, and be a stable and reliable presence in the mids...
Now that you know the different interactive marketing types, let’s look at some examples to inspire your strategy: 1. Ikea Place using augmented reality Ikea Place is an app from the furniture store that lets you “try” its furniture pieces using augmented reality (A.R.). It’s a great...
It can take six months to a year to build an interactive demo with dedicated engineers. In Navattic, anyone — sales, marketing, CS — can spin up a demo in a few hours. But picking the software you’ll use is just the first step in building an interactive demo. ...
In this blog post, we’ll dive deeper into the world of interactive content, exploring what it is, why it’s effective, and how you can start incorporating into yourcontent marketing strategy. We’ve also put together a list of our 25 favorite examples of interactive content that are both...
There are a number of reasons why interactive content works so well at complementing marketing and lead generation efforts, mainly because it encourages users to “engage” with brand material. The more your prospects are engaged, the more time they spend with your brand, and the result is the...
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business owners can more easily identify and address their customers' needs and concerns. In fact, having an interactive media presence, such as through one or more social media channels, is pretty much a necessity for any company these days. For many companies,social media marketingand interactiv...