As influencer marketing's popularity has grown, many brands have put their own creative spins on this kind of advertising. To give you a sense of the possibilities, we rounded up someexamples of the best influe
It’s not always easy to measure the absolute ROI of influencer marketing campaigns, but you can measure relative ROI using Key Performance Indicators (KPIs). KPIs allow you to measure progress towards your objectives. If you’ve already set your objectives, then you’ll know what these KPIs ...
Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively. ...
In this post, we'll be taking a deep dive into what experiential marketing is and share 14 of the coolest campaigns that break down how this strategy effectively works. By examining these campaigns, you'll be able to apply the lessons learned to your own business to get the most out of ...
It is the format of marketing that uses digital platforms to carry out marketing strategies and advertisement campaigns of a brand, product, or service. Some examples of digital marketing are social media marketing, influencer marketing, online advertisement marketing, and search engine marketing,...
On top of the initial sales success, the video continued to trend for months, driving more and more sales. Setting goals and KPIs for TikTok influencer campaigns Like all marketing initiatives, TikTok influencer marketing campaigns start with goal setting. Evaluate your existing business and marketi...
By giving the influencer partners clear directions and support each step of the way The Fifth was able to surpass their own campaign goals. 2. Schell Games x GRIN What they did:No money, no problem. A small marketing budget for influencer campaigns doesn’t automatically equal small impact, ...
8. Run Ads as Influencer Marketing CampaignsPlace your influencer content at each level of the funnel and let Facebook’s machine learning dictate where it’ll be best optimized for conversion.As an agency, we’ve seen influencer content do incredibly well at every stage of digital marketing ...
They range in scope from intimate events to celebrity or influencer partnerships. There is no limit – as long as the experience makes sense for the brand, supports its marketing goals, and delivers surprise and delight for customers. Elements of the best experiential marketing campaigns Successful...
The technology company that provides identity management solutions to businesses, leverages their customers for their B2B influencer marketing campaigns. These customers serve as macro or micro-influencers for their campaigns. They have created a series ofcompelling videoswhere their customers share some ...