A brand may utilize a manual email campaign as a way to send out updates like recent news or an upcoming industry event that falls outside of your typicalemail marketing strategy. This type of campaign could also come in handy to push out information on a new product release or a special ...
Remember, welcome emails rank among the most successful of all email campaigns.Automate your welcome emailsto ensure they’re sent as soon as your audience performs the related action (such as submitting their email address). This will give you the best chance of making a conversion. Remind sub...
Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your own.
Post-purchase emails are automated email messages you send after a customer buys something, often part of a campaign. These campaigns are sent at different times: immediately after the purchase, during delivery, and days after the product has arrived. A post-purchase email series contains both ...
Choosing the right layout is a key part of email design. A good one ensures your email is easily readable while highlighting the points you want to focus on. Here are 6 tips to help you create a layout that works. 1. Consider essential email elements Most emails have similar elements: ...
A/B testing email campaigns involves sending two different versions of an email to two randomly segmented halves of the same list to measure how one change affects performance. This change is usually in the subject line but can also be in the body of the email. Here's an example. Pretend...
A unique and eye-catching subject line is absolutely vital for effective teaser email campaigns. Not only does it help get better open rates, but it can also add to the message of the email campaign. Below you’ll find real examples of email subject lines used by well-known brands to ann...
Learn 8 examples of email marketing campaigns your food and beverage brand can send to nurture your customers and grow sales.
Last but not least, don’t forget to measure the results of your “Lead Nurturing” Drip Email Campaign so that you can improve future campaigns. To do this, track metrics such as open rate, click-through rate, and conversion rate. Example: Source: Really Good Emails Dollar Shave Club has...
Value: At the end of the day, your email campaigns are being sent as a way to entice someone to buy a product or service or learn more about your business. So, you need to include in the email what the recipient will get out of buying that product or service. The email needs to ...