There are numerous ways you can leverageemail marketingcampaigns and the different types that we have outlined above as part of your overall digital marketing strategy. These campaign types provide your brand with the ability to elevate personalization, and improve the customer experience. By diversifyi...
Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your own.
At the bottom of the email, we see the new watch but only half of it. So, subscribers take a glimpse but not the full product. This is an example showing that teaser email campaigns don’t need to be “fancy” to be effective or successful. 3. GUESS Subject line: Big news coming ...
At the bottom of this email from Our Place, recipients can use the Unsubscribe link to easily opt out of further messages from the company. There’s also an option to change how frequently they receive messages, which may encourage customers to stay subscribed. Source:Our Place Understanding re...
A drip email campaign is a marketing strategy that sends emails to your subscribers over time. Learn how to create an effective campaign.
Segmenting customers and tailoring their post-purchase emails to reflect their specific situations, preferences, and interests boosts your chances of making sales. There are two common ways you can segment your post-purchase emails. 1. Demographic segmentation Like other types of email campaigns, ...
I enjoy sharing the pathetic phishing emails that make it past my spam filters. After watching various waves of phishing campaigns come and go over the...
Value: At the end of the day, your email campaigns are being sent as a way to entice someone to buy a product or service or learn more about your business. So, you need to include in the email what the recipient will get out of buying that product or service. The email needs to ...
Learn 8 examples of email marketing campaigns your food and beverage brand can send to nurture your customers and grow sales.
A/B testing for day of the week and time of day can help you get to the bottom of it for your particular list. Next: Automate your email marketing campaigns So you've A/B tested your email to kingdom come and know the perfect subject line, formatting, CTA, and send times. Now you...