Fast-moving consumer goods (FMCG), also called consumer packaged goods (CPG), refer to products that are highly in-demand, sold quickly, and affordable. Such items are considered “fast-moving” as they are quick to leave the shelves of astore or supermarketbecause consumers use them on a r...
with YouTube also attracting interest from brands with YouTube Shorts. In June 2022, beauty brand Glossier was one of the first to partner with YouTube on Shoppable Shorts – a new feature that enables users to buy products displayed in video ads. ...
As its name suggests, this report type is used to monitor several aspects related to product development. Businesses often use them to track which of their products or subscriptions are selling the most within a given time period, calculate inventories, or see what kind of product the client va...
Examples of Accounts Receivable #1 - Sale of Goods A trader Mark Inc. dealing in FMCG products sells 20,000 pieces of soap, each having a market price of $20 (total value $4,00,000) to Henry Inc. Against this purchase, Henry Inc. paid $1,00,000 in cash and agreed to pay the ...
1. FMCG Brands Fast-moving consumer goods (FMCG) brands are the ones who can leverage in-store marketing the most. Apart from in-store promotions, which can help brands upsell (sell a more expensive, similar product) and cross-sell (sell other complementary products - toothpaste and toothbrus...
Consumer markets can be of different types. The main type is fast-moving consumer goods (FMCG). This category includes beverages, personal care products, and pharmaceutical products. They have a short shelf-life and have a low value. Another type is consumer durables. These have a longer shelf...
In FMCG context, small is better, it is beautiful and above all it is economical. HUL (Hindustan Unilever Limited) India launched sachets of various products but more prominently in the early 90s the first wave was with the shampoo sachets. It is to be noted here that the unit price of...
2. Function of Beauty’s Customisation Quizzes Customised beauty and skincare has grown in popularity in the past few years, enabling brands to deliver products and regimes tailored to individual consumers. Function of Beauty is one such example, with the brand creating custom haircare and skin...
CPG vs. FMCG: What’s the difference? FMCG, or fast-moving consumer goods, is a subset of CPG that refers to products with particularly fast turnover rates. These items fly off the store shelves, constituting daily or weekly purchases. Examples of FMCG include basic necessities like bread, ...
Feature any sector-specific knowledge you possess, for example, expertise in fast-moving consumer goods (FMCG) or technology markets, demonstrating your ability to navigate and analyse the nuances of these industries. Present your communication expertise by illustrating how you've successfully translated...