Brands are creating ads that feel authentic to users, and that drive both awareness as well as sales. Let’s look at some recent examples in FMCG including TikTok, shoppable video and AR enabled packaging. Magic Spoon’s influencer partnerships on TikTok Marketers recognise the importance of adap...
1. FMCG BrandsFast-moving consumer goods (FMCG) brands are the ones who can leverage in-store marketing the most. Apart from in-store promotions, which can help brands upsell (sell a more expensive, similar product) and cross-sell (sell other complementary products - toothpaste and toothbrush...
Will more brands take notice? Snapchat might have pioneered the format, but it’s hard to ignore the role Instagram Stories has played in the growing popularity of vertical video. Stories now has 400 million daily users – twice the number of Snapchat. As a result, advertisers have been ta...
In FMCG context, small is better, it is beautiful and above all it is economical. HUL (Hindustan Unilever Limited) India launched sachets of various products but more prominently in the early 90s the first wave was with the shampoo sachets. It is to be noted here that the unit price of ...
Assigned to be part of the World Economic Forum's organizing committee last 2014 International Sales Coordinator Lauzon 2011 - 2015 Philadelphia, PA Lauzon is Scandinavia's leading high-end fashion brand with four concept brands. • Managed end to end customer escalations with an 90% success rat...
World’s Largest FMCG Companies The FMCG industry is composed of some of the most well-known brands worldwide; that’s why it is often a great career opportunity to work with such companies. As of 2017, here are the 10 biggest and most popular brand names, worldwide: (source) ...
While using native ads, brands can go into showcasing their products or services or causes in a little more detailed form. The style definitely catches the attention of the viewers, at the same time giving the brands a scope to tell their story, and in a better way at that. ...
Example opportunity:Businesses are growing increasingly conscious of the dangers of working with the wrong type of influencer to promote their brand. Influxencer has a good number of clients and success stories, however, to support continued growth, it needs to start attracting bigger brands tha...
Example opportunity:Businesses are growing increasingly conscious of the dangers of working with the wrong type of influencer to promote their brand. Influxencer has a good number of clients and success stories, however, to support continued growth, it needs to start attracting bigger brands that ...
Experienced in working with clients in a wide variety of fields (Tech, FMCG, Sports, Interior Design). Excellent at researching clients' brands, industries and markets quickly and comprehensively. WRITING SKILLS Skilled at writing all types of marketing and PR materials: press releases, blog posts...