Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which ...
I’m able to come up with innovative solutions to all types of problems and crises. Excellent in designing and implementing both ATL and BTL Public Relations and Marketing campaigns in collaboration with teams of graphic designers and art directors. SOCIAL MEDIA MARKETING Proficient at managing socia...
As a business Development officer I was responsible for handling sales and marketing activities all the 19 centers in north India. Tasked with managing a team of 5 BDMs spread across these locations. Lead a team in creating a business plan for XXX in association with XXX Consultants. Developed...
In terms of the BDD cycle we saw in Chapter 1, these conversations are common during the Illustrate phase, the second part of the requirements discovery process that starts with the Speculate activities we saw in the previous chapters.While this makes perfect sense in theory, many teams find ...
Below-the-line advertisingincludes conversion-focused activities which are directed toward a specific target group. Examples of below-the-line advertisingare billboards, sponsorships, in-store advertising, etc. Through-the-line advertisingincludes activities which involve the use of both ATL & BTL str...
Now, have a look at an example of a marketing manager resume that doesn’t get it quite right. Digital Marketing Manager Resume Sample—Work Experience WRONG 2012— GlaxoSmithKline Digital marketing manager Responsibilities: Supporting brand managers in all their marketing activities ...
inflating: 339252-PALBTL-394.eps inflating: 339252-PALBTM-53.jpg inflating: License free.txt inflating: License premium.txt And that’s not what you would want most of the time. It’ll just flood your current directory with all the extracted files. ...
Drive activities (e.g. marketing, promotion, claim handling, etc) towards the customers Team up with the Application function, Business Engineers and/or Customer Support to finalize customer orders Provide customer feedback and information to the company that contributes to the development of the co...
Below the line marketing (or BTL advertising) refers to marketing practices of promotion that do not involve the use of mass media.