How are such campaigns conducted? What, if anything, can we do about them? We can begin making sense of malicious ad practices by examining some examples of high-profile malvertising incidents. Rik Ferguson from Trend Microdescribed an incidentwhen the New York Times was hosting a banner ad th...
And that’s what these 35 different types of retargeting campaigns that we run for our own clients do We’re going to show you how you can run them too, as early as today. We’ll start with ad campaign examples by network: Retargeting Ad campaign examples Facebook Retargeting Examples ...
These advertising campaigns target specific keywords to appeal to users who are actively looking for related products or services. The cost of an online ad depends on many different factors, meaning it’s possible to design an advertising campaign that will work with any budget. Radio and podcast...
Generally speaking, NGO is one of the industries beyond the usual bank/auto/insurance/telco/retail suspects that has managed to harness the power of radio campaigns. For the most part, NGOs rely heavily on advertising to attract interest, be it from donors, volunteers, or government, all the...
when asked to run like a girl, many of the women and boys ran with their arms and legs flailing, while the younger girls ran like they usually would run. This ad series was one of Always’s most compelling video ad campaigns because it took a deep dive into how people viewed women an...
What makes a great billboard? Here are some recent billboard ad campaigns that worked: The secrets to creating an eye-catching, memorable billboard.
The result was a 17-point lift in ad recall and a 1.3-point lift in purchase intent compared to the brand’s standard day-to-day campaigns. Takeaway: Sephora’s Instagram mobile ad campaign for its new fragrance line proved highly effective, demonstrating the power of integrating cutting-edge...
Or why companies like Coca-Cola still spend millions of dollars on ad campaigns despite being one of the most famous products in the world? The answer is brand awareness.In today’s competitive market, strong brand awareness can help a business’s communications stand out amid a bombardment of...
If you want an advanced AI ad copy generator and Semrush data to back you up, tryAds Launch Assistant—the platform that empowers you to manage Google and Meta ad campaigns from start to finish. You'll get high-quality AI-generated ad copy, headlines, and UTM tags, and the choice to...
We look at some recent social ad campaigns in FMCG including TikTok, shoppable video and AR enabled packaging.