Marketers with a more advanced strategy may use more tactics like custom landing pages for each ad campaign or ongoing optimization through split testing.10. Search ThemesSearch themes are a new AI-driven feature within Google Performance Max. Advertisers can give Google up to 25 different topics ...
A Local ad is a Google Ads campaign type that helps you reach potential customers within a specific location, like a neighborhood, town, or district. Ideal for service companies or businesses that want foot traffic, you’ll only reach those audiences within a certain distance of your specified...
Standing out in search results is hard, and organic SEO tactics can be time consuming and slow to pick up. These Google ad examples from leading ecommerce brands show how you can improve your next campaign to drive more click-throughs.Start...
Alternatively, Google lead form ad extensions are extensions that can be created in your Google Ads account, which you can attach to your campaign. According toGoogle, “Lead form extensionshelp you generate leads by letting people submit their information in a form directly in your ad.” You’...
Add these headline examples as a great foundation for your next ad campaign.1. Highlight why you stand out from your competitionThis hiring website’s headline does a great job of differentiating itself from the competition. The ” Hire The Best” is also a great call to action and ensures...
1. Set Up a Discovery Ad CampaignSetting up a Discovery Ad is a very straightforward process.First, you’ll click on “New Campaign” and select either Sales, Leads, or Website Traffic as your campaign goal.Then, in the Campaign Type selection screen, choose Discovery....
Check out some examples here on their “Win of the Week” blog. (In one case they increased an ad’s CTR by 415%) Campaign Data & Privacy BoostCTR has thought this through pretty well and theirsecurity measures are tight. For instance, when you submit an ad group to BoostCTR only a...
If you have an app on the Google Play app store, an app ad campaign can be very beneficial. During the campaign, Google serves a download link to users on Google search, YouTube, in the Google Play app store, on websites using Google ads, and other Google partners and publishers. ...
Ad creation to attract searchers requires both art and science; choosing the appropriate words and ideas can make all the difference in conversion rates. MVMT uses Google Ads to promote specific products and discounts. Their ads also feature social proof
CPE, or cost per engagement, is the amount you pay when someone takes a predetermined action with your ad. And, yes, we’ll review the bidding strategies below. 4. Campaign Type Before you begin a paid campaign on Google Ads, you’ll select between seven campaign types: search, display,...