Brand management often starts with brand recognition. If a company can’t invoke positive emotions in consumers when they see a brand, that may be no brand to manage. In addition, brand recognition entails ensuring recognition of a brand invokes a favorable response instead of brand opposition. ...
Sometimes the employee may not agree with specific terms and conditions of the contract because of many differences. These differences can be cultural or generational or any other. Generational differences mean that there could be different views on the rewards and recognition by the employer and the...