The present invention is directed to a computer-implemented method and system for analyzing a user's facial responses to determine a user's approval or disapproval of a marketing campaign. Such a system may comprise open-source or commonly-implemented facial recognition hardware and software on ...
direct marketingevaluationquantitative modelstarget selectionThis paper contains a survey of the recent literature on the evaluation of direct marketing campaigns. We give an outline of the various stages included in such a campaign. Next, we review the statistical methods most frequently used and we ...
aUS patent has also been issued to Samra and Nabe (2006) for methods and systems using models for evaluating marketing campaign data in the form of database scores, stored procedures, and online analytical processing multidimensional structures. 美国专利也被发布了对Samra和Nabe (2006年) 为方法和系...
Pooling funds contributed by all of its franchisees gives a franchisor more to work with. The franchisor will have more buying power to create a marketing campaign that will benefit the entire system. It can hire a top-tier public relations or advertising firm. It can purchase more expensive ...
a broader attain, and most significantly are viral in nature, triggering your common advertising andmarketing campaignto attain new heights. If you do not now have an online presence and offer offerings out of a physical place, then possibly it’s far excessive time you jump on the bandwagon ...
Below is a great clip of Steve Jobs answering the question of what is thecoreof Apple’s brand. He was introducing the “Think Different” marketing campaign in a talk he gave to Apple employees in the late 1990s. The quality of this video is poor, but the message is spot-on: these ...
Wechsler, H., Wernick, S.M. (1992). A social marketing campaign to promote low-fat milk consumption in an inner-city Latino community.Public Health Reports,107, 202–207. PubMedCASGoogle Scholar Weiss, H.B. (2001). Strategic Communications.The Evaluation Exchange Newsletter,7, Harvard Family...
5、Content Marketing: Creating engaging, informative, and shareable content to attract and retain visitors. 6、Local SEO: Optimizing for location-based searches to enhance visibility among local customers. 7、Analytics & Reporting: Providing detailed reports on campaign performance, including keyword ranki...
Theory and Practice in the National Youth Anti-Drug Media Campaign This article will review the role of behavioral theory in the National Youth Anti-Drug Media Campaign and then will identify lessons learned as the Campaig... John,K.,Worden,... - 《Social Marketing Quarterly》 被引量: 18发...
展开 关键词: educational advancement communications public relations marketing fund raising alumni relations development campaign nonprofit colleges universities schools higher education measures holistic goals DOI: 10.1057/palgrave.cijea.2140022 被引量: 2 年份...