After you sign up for a plan, go to the "Listings" tab to see your NAP information across directories. The tool will highlight inconsistent information that you should fix. Then, focus on customer feedback. Ask
A marketing technology stack is like a toolbox for marketers, containing everything they need to plan, execute, and measure their campaigns effectively. This stack typically includes tools for email marketing, social media management, content creation, search engine optimization (SEO), customer relatio...
It’s also key the influencers you want to partner with should have the experience or expertise to knowledgeably promote your product and brand. An easy way to find out is to look through theirmedia kits. Most established influencers have these presentations in their account profile, which inc...
SEO done well can reap huge rewards for marketers and businesses. OurProfessional Diploma in Search Marketingwith Neil Patel will help you understand search fundamentals and explore key areas like optimizing SEO, paid search campaigns, search strategy, search analytics, demand generation and much more...
10 Reasons Why Small Businesses Should Use Affiliate Marketing By Adam Enfroy | April 11, 2025 Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.
While businesses should obviously monitor their mentions, sentiment analysis digs into the positive, negative and neutral emotions surrounding those mentions. In the video below, hear examples of how you can use sentiment analysis to fuel business decisions and how to perform it. Benefits of social ...
When evaluating your ROI, you’ll largely be focusing on your audience reach, followed by sales data. Here are the KPIs you should be tracking to evaluate your success: Revenue and conversions The baseline goal for many influencer marketing campaigns is to increase overall sales or conversions. ...
Marquet is clear on her profit margins, as all marketers should be. “For every dollar invested in promoted pins [on Pinterest], I generate about $1.30 in revenue. I also invest in email marketing software, which is about $600 a month. I use Leadpages for landing page software to capture...
When faced with unexpected challenges like the COVID-19 crisis, it’s often necessary for businesses to reevaluate their marketing objectives and business goals, particularly in the short-term. While no company should lose sight of its vision or abandon its mission, brands will be better off re...
Are there any upcoming campaigns, launches or initiatives that should take priority on social? Securing leadership buy-in ensures your goals align with what matters most to your C-suite, laying the groundwork for the cross-team collaboration essential to proving ROI. With their support, overco...