Marketing is often seen as a “must-do” action for brands, but measuring your marketing effectiveness can be difficult to pinpoint. Often, brands rely on metrics such as engagement to measure success, but don’t evaluate whether these metrics accurately reflect success for their business in par...
It should also help you plan better future marketing strategies and campaigns. Don't be afraid to adjust your strategies. Based on the insights gained from your data analytics, you'll most likely need to adjust or optimize your marketing strategies to improve them. One example of this is ...
If a channel falls behind, we’ll evaluate why and either adjust our marketing plan or deprioritize it in favor of more effective channels.” The best marketers approach their plans with an open mind. The hypothesis you started with might be proven wrong. Don’t take that as a negative....
In the past, marketers relied on channels like television, radio, and print to run their campaigns. Today, brands can still use traditional marketing channels, but they also have many digital marketing options available.Email marketing campaigns, for example, are increasingly popular thanks to their...
While SMMs don’t need to do a full-blown report on campaigns every day, they should keep an eye on performance to use insights gained from the analysis to refine and improve future campaigns. This could involve adjusting strategies, reallocating budgets or experimenting with new tactics to...
“Product-market fit” occurs when your product’s value aligns with what your audience needs. It’s about creating the right product for the right people. Early on, your main focus should be achieving this fit because, without it, acquiring customers becomes a major challenge. ...
Sometimes, business owners and marketers think they should simply try to reach as many people as possible with their messages. While that’s an understandable impulse, choosing a specific audience for each campaign is more effective. For example, one campaign might target existing customers to imp...
You should be prompt in responding to online reviews. Customers share their positive as well as negative feedback over social media. Respond to your social media comments quickly. You need to respond to them as priority else it will affect your brand image. ...
If you whisk up the raw ingredients mentioned above, you should be able to create a social media marketing strategy that wins hearts (and wallets.) But don’t stop there. Here are some extra tips to help you add the cherry and icing on the strategy cake!
Why Should Marketers Focus on More Clearly Conveying Their Metrics? In the digital age, everyone has access to data. But metrics alone cannot drive your business's impact without thoughtful analysis tailored to your business's specific growth objectives. ...