Compared with xylitol—another popular sugar alcohol—and cane sugar, erythritol contains significantly fewer calories—0.24 kcal/g vs 2.4 kcal/g for xylitol and 4 kcal/g for sugar. The well-known plant-derived stevia contains 0 kcal/g.6 Erythritol is 70% as sweet as sugar, xylitol is 95%...
It also competes with other sweeteners such as allulose, monk fruit, and stevia, and manufacturers must spend money on promotion and product differentiation. That, paired with the new food trend of cleaner-labelling and being more mindful of what they’re putting into their bodies works well wi...