3.内容简介:说到《English in Advertising: Linguistic Study of Advertisement in Great Britain》这本书呀,让我来给你介绍一下吧!(^▽^) 这本书的作者是Geoffrey Leech,由Prentice Hall Press出版社出版,它的副标题是“Linguistic Study of Advertisement in Great Britain(English Language Series)”,出版时间是...
English language in advertising : a linguistic study of Indian press advertising, Indubala H. Pandya. -- , Toronto Public Library IH Pandya 被引量: 68发表: 1977年 English in advertising: a linguistic study of advertising in Great Britain English language in advertising : a linguistic study of...
This work deals in general with the communication tool advertising, foreign words from England and the adaption of these in Germany.Particularly it's about English slogans in german advertising and reasons for the popularity of anglicisms. What are the benefits of the foreign language? Where is ...
1. 广告英语 摘要:广告英语(English in advertising)作为一种应用性语言, 在世界经济全球化的今天,其在商业中的媒介纽带作用已不 … www.qikan.com.cn|基于11个网页 2. 广告英语的特点 三广告英语的特点(English in Advertising) /249 1.力求简单(Simplicity) /249 (1)词汇简单(SimpleWords) /249 (2)句型...
应该翻译为：advertising English language是语言，语种的意思，广告英语不算语种，最多算一种商业用语，不能用language。
英语专业毕业论文asafunctionallanguageenglishinadvertisingnotonlygracefulandvividbutalsosimpleandattractive The Language Features of English Advertising I.Introduction What is advertisement? TheOxford Advanced Learner’s English-Chinese Dictionary(Extended fourth edition) defines it as “public notice offering or ...
Advertising English is viewed as an English style with such functional factors as attention value, readability, memorability, selling power. Commercial adv... □ 罗敏 - 《英语广场(下旬刊)》 被引量: 1发表: 2012年 Analysis of Puns in English Advertising Language From the Relevance Theory 摘要: ...
English in Advertising 作者:Geoffrey Leech 出版社:Prentice Hall Press 副标题:Linguistic Study of Advertisement in Great Britain (English Language Series) 出版年:1966-05 装帧:Hardcover ISBN:9780582522022 豆瓣评分 评价人数不足 评价: 写笔记 写书评...
it requires that the advertising could convey the most important information through the less space on layout and concise language. the use of simple sentence and colloquialism is the most important characteristic in english adve 25、rtising.for example:a. lets make things better. (philips)b. ...
In English advertising language there is a difference. English ad more flexible use of English words, humor, popular than Chinese ads. Chinese advertising rhythms and more harmonious rhythm. English advertising the trademark multi-employer name, many of the trademark is the word of the newly create...