Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: a range of new adv.....
Thus the verbal message of the advertisement requires translation. It is a well-known fact that different cultures may exhibit cultural specificities with respect to stylistic choices and other language-use preferences within the same genre.doi:10.7220/2335-8769.45.15Vaičenon...
The language of the advertiser When we choose a word we do more than give information; we also express out feelings about what ever we" re describing. Words point to facts but often link these to attitudes at the same time; they can also affect the beliefs and attitudes of other people....
广告的语言属“鼓动性语言”(loaded language),具有强大的“说服力”(persuasive power). (秦秀白,2011:308) AmericanAssociationofNationalAdvertising generalizesthepurposesofadvertisementinto 4aspects:awareness,comprehension, conviction,andaction. 张健.(1995).广告英语文体特点初探.《外国语》,96, 75—77. 1....
The Language of Advertising: A Contrastive Study of Advertising Texts in British English, Malaysian English and Malay. This thesis posits that advertising texts contain cultural messages. It identifies and analyzes the linguistic and paralinguistic contents of advertisement... A. Abdul-Ghani 被引量: ...
9.1.3TheLanguageofAdvertising Accordingtothetargetaudience(mainlytwokinds:personalconsumptionandbusiness),thefunctionaltenorofadvertisinglanguageismainlypersuasive(asconsumeradvertising)ormainlyinformative(asbusinessadvertising).Alladvertisingmusthaveitsappealtothetargetpeople.Thisisespeciallytrueofthelanguageofconsumer...
Chapter 9The Language of AdvertisingA Language for All TastesOne of the first newspapers in the Italian language, theProtogiornaleVeneto Perpetuo, which published in Venice information on local markets,transport timetables and religious festivities, together with the entertain-ments and events organised ...
aso the language of such advertisement concentrates not on facts but on creating a mood, evoking a desire or satisfying a wish. 如此这样广告语言集中不事实,而且创造心情,召唤欲望或满足愿望。[translate]
aBy appeal model. Appeal models in the language of advertising refer to the ways to persuade. There are two categories: rational appeal and emotive appeal, which are also called hard-sell advertisements and soft-sell advertisements respectively. By rational appeal, the advertisement persuades not by...
5、onomic role - encouraging competitors in product/service improvements and lower price 4) social role - helping increase productivity and raise the standard of living,9.1.3 The Language of Advertising,Advertising has resorted to all kinds of techniques - audial and visual, sound and light, disp...