Employer branding is not only important for recruitment, though; it also impacts employee engagement, employee retention and even profitability. The value of strong employer branding includes: Winning over on-the-fence candidates Strengthening employee retention Positively influencing brand perception ...
This is where an investment and focus on the employer brand is critical. It used to be the sole responsibility of the HR or recruitment functions to drive this message, but now we’ve seen the best employers make this everyone’s responsibility — with employer brand strategists leading the ...
Recruitment Marketing is the application of marketing methods and tactics to showcase your Employer Brand. Recruitment Marketing toolscan help you significantly improve your Employer Branding.They can help you showcase your brand on your career site, create e-mail campaigns for job candidates and incr...
You’re a top tier marketer. You already know that to attract customers, you need to put effort behind your brand. But you also need to put that same energy into marketing your company to employees—present and prospective. The best way to do so is with employer branding. Betweenquiet qui...
source, screen, and place top candidates tailored to your needs. Explore the advantages of partnering with specialized agencies that understand your industry and deliver quality talent faster, saving you time and resources in the hiring process. Discover the pros and cons of using a recruitment ...
Make sure your employer branding efforts extend to communicating through your website, recruitment literature, LinkedIn company page, and HR department. It takes more than one channel to change the market’s perception of your company or employer brand. Use a wide variety of messaging: blogs, ...
Enhance your recruitment efforts Evaluate your progress Attracting the best candidates is the main focus of an employer branding strategy. Here’s how to proactively manage your organization’s reputation and build your brand story: 1. Assess your current brand perception Conduct an employer brand aud...
Building an employer brand begins with understanding what brand image you want to promote. 1. Identify the problem The first step is to compare employee experience with recruitment marketing. You begin by talking to your employees and new hires, conducting engagement surveys and exit interviews, mon...
A company with a strong employer brand will be able to increase the number of quality applicants, reduce recruitment costs and fill open positions more quickly. Getting the right talent in place to sustain growth has now become a board and C-level matter. If your company cannot attract the ...
The latest thought leadership in employer brand, recruitment marketing, candidate experience, employee experience, talent acquisition, and more from our experienced exaqueo employer brand practitioners.