multiple personal constructions of the self, the reflexivity of the narrative of the self (theory of the self as a construct) with the narrative of oneself (identity construction) and a critical perspective on the discourses of self reflexively involving etic–researcher and emic–consumer cultures....
THE EMIC VERSUS ETIC DILEMMA IN CROSS CULTURAL MARKETING RE... Page 1 of 8 THE EMIC VERSUS ETIC DILEMMA IN CROSS CULTURAL MARKETING RESEARCH: A PERSONAL CONSTRUCT THEORY PERSPECTIVE Richard E. Plank‚ Western Michigan University ABSTRACT Cross-cultural research in marketing‚...
Winners and Losers of the Process of Transformation as an Etic Category versus Emic Biographical PerspectiveSOCIAL realityLIFE history interviewsOne of the common and schematic descriptions in the perspective of the 1989 breakthrough are two ways of dealing with it by people who are respectively ...
(1996). Personal selling constructs and measures: Emic versus etic approaches to cross-national research. European Journal of Marketing, 30(7), 83.Herche, Joel, Michael Swenson, and William Verbeke (1996), "Personal Selling Constructs and Measures: Emic Versus Etic Approaches to Cross-National ...