Authorities are warning about a new scam targeting local business owners. Scammers use phony emails offering grant money from the Small Business Administration. The fake emails look legitimate, even using a slide deck with the agency's real template
it’s important to keep the offer clear and upfront, create a sense of urgency if applicable, and make it easy for the subscriber to redeem the offer, for instance, by including a prominent call to action like a “Shop Now” button. Using this approach, business owners can effectively us...
Newslettersare a type of email that any business, including creators, bloggers, small business owners, and more, sends subscribers regularly. Newsletters can include company updates, new blog posts or podcast episodes, relevant articles, or curated news from reputable sources. They can help you esta...
The #1 rule of email marketing is to get permission to email first. Along the same lines, you shouldnever buy a list of email addresses. When you email people who didn’t choose to subscribe to your list, a lot of them will flag your messages as spam. This will signal to email se...
exciting to receive emails letting them know their purchases are coming. They anticipate the arrival of the order. So, there is a high chance they’ll open the emails with shipping info and updates every time you send one. Optimizing these emails can help you drive up revenue and business ...
that spam filters are constantly adapting to new types of spam emails, which means certain emails that weren't previously marked as spam may be sent to the spam folder based on those changes. Keeping up with email spam filters is a big part of email marketing for small business owners. ...
If you're like most people, you have at least one personal email and one corporate email, depending on the nature of your work. Unfortunately, many small business owners make the mistake of using their personal emails for business and business emails for personal use, which can make for two...
It’s great for personal and business usage (via Google Apps), and even the free account can be used for sending Woocommerce emails. Why? Google allows for emailing up to 500 unique recipients within 24 hours, including any internal addresses. This may not be a problem...
transactional emails. This can safeguard your data instead of using a third-party service. However, the real challenge becomes evident when your system doesn’t comply with country-specific security and compliance standards. This can harm both your business’s reputation and the deliverability of ...
Find out more about the main rules when writing your business emails. The best open and closing lines to use, tips to structure your body