Initially, you’ll have to work hard to build the group and make it active with articles and discussion. But once you gain momentum, you’ll be in a better position to make an offer to join your subscriber list in exchange for something valuable and free (like alead magnet). Don’t f...
Research conducted for the Constant ContactSmall Business Now Reportfound that 53% of small business owners in the U.S., U.K., Canada, and Australia used email marketing as the most frequent strategy for finding and retaining customers. Building a healthy email list will help you grow interest...
Single opt-in immediately adds subscribers to the list. Double opt-in requires confirmation via a verification email. Double opt-in ensures higher quality but may result in fewer subscribers. Consider your business goals, customer preferences, and local regulations such as GDPR. Email Marketing Case...
As a small business that wishes to expand and scale business operations, you have to take some basic steps to garner attention. The foremost step is to make it easy for your customers to register or subscribe to your email list. Do not complicate the process by asking for too much unnecess...
Small business owners have been using email marketing throughout 2024 because the number of people using email is growing. Statista reports the number of e-mail users globally in 2024 topped 4.48 billion. Believe it or not, experts expect an additional half-billion more email users will sign up...
Benchmark Email help small business owners grow and monetize their most valuable assets, their lists of subscribers, leads and customers, through email...
Bloggers, solopreneurs, and savvy small business owners can also take advantage of this powerful email marketing feature. Automation allows for specific targeted emails that are sent automatically once a condition is met. For example, once someone signs up to someone’s lead magnet on organizing ...
Every week my business publishes an email newsletter. We use the newsletter as a way to add value for our readers and help them get to know our company. The main tactic for growing our list is to focus on making a newsletter so good that people feel compelled to share it. I measure ...
Are you ready to create an email marketing strategy for your small business? If so, here’s a roadmap for how to do it: 1. Get Clear On Your Goals You can only build a strategy by knowing your goals. Do you want to grow your list, increase engagement, and get more sales? Do you...
Plus, Facebook has 200 million small businesses using their tools worldwide, so they know what business owners need to power their marketing. There can be cons to using Facebook. Marketers have expressed frustration with the changing algorithms and decreases in organic reach. Not to mention that...