Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused byhigh interest rates New deliverability...
It is a great "top of the funnel" metric for eCommerce email marketing campaigns. Challenges & Limitations of Email Open Rates As we will see, open rates vary dramatically across campaign types. Win-back campaigns by nature are going to have much lower engagement metrics than cart abandonment ...
One of the most significant challenges in email marketing is ensuring that your emails reach the intended recipients. Spam filters, blacklists, and various email service providers' algorithms can have an impact on your email’s deliverability - even the rating of your domain can have an impact o...
The challenges of recent years have heavily influenced recent email marketing priorities and are shaping the trends that will dominate 2023. We can see those shifts in the results of our fourth-annual Email Marketing Trends Survey.
If certain deliverability challenges are beyond the capabilities of either team, it may be time to call in the cavalry. Just 2.8% of senders in our survey rely on a deliverability consultant to take on full responsibility, and that’s probably smart. Email marketing deliverability should involve...
Sector-Specific Insights: Discover which industries have adapted well and which face challenges in engagement rates. The Importance of Metrics: Learn why monitoring open rates, click rates, and other key metrics is essential for tailoring your strategy. ...
Discover how email marketing A/B testing works, explore its challenges, find best practices, and see how AI can help in this complete guide.
Email marketingis not without its challenges, and understanding and addressing common roadblocks is crucial for sustained success. Businesses must be adept at identifying and mitigating obstacles that may hinder their email marketing endeavors. A few ways to address common roadblocks to success include:...
50% of B2C marketers say growing their email list is one of the biggest challenges in their role. 37% of B2C marketers send daily marketing emails to their subscribers. Email Marketing Stats for Ecommerce 57.2% of marketers say the e-commerce brands they manage have 1,000 to 10,000 contac...
What are the challenges with AI in email marketing? As you adopt and adapt AI, you’ll see benefits like increased personalisation at scale, improved engagement, and reduced costs. However, there could be undesirable consequences if you don’t grasp the fundamentals. Safeguards must be in plac...