Do not clutter. We have already mentioned that holidays and events require a separate tab. However, you may need more tabs if you run a big company and your email marketing routine is diverse and rich. For example, you may create a separate tab for common email marketing chores like cleani...
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused byhigh interest rates New deliverability...
Non-profit organizations face unique challenges in their email marketing efforts, often needing to balance fundraising appeals with mission-driven content and volunteer engagement. TechSoup offers a comprehensive email marketing course bundle specifically designed for non-profits. This self-paced, five-cours...
Pain points: Challenges and pain points your products or services can address Motivations: Factors that compel your audience to make purchasing decisions Communication preferences: Preferred contact method (email, text) and communication style Acquire this data from your website analytics, customer service...
Data is from an October 2022 Ascend2 and OMI study titled "Email Marketing: New Research for the Enterprise Marketer." 133 US enterprise marketing professionals (representing companies with 500+ employees) were surveyed during July 17-25, 2022. 14% were owners/partners/C-level, 56% were VPs/...
Three Ways to Optimize Your Email Marketing ProgramNoah Elkin
How many team members are involved in the email planning, creation, deployment and reporting processes? What is the internal approval process before an email is sent? Do you have adequate permissions for each team member in your ESP? What are the current pain points and challenges?
After Sr. Email Developer Megan Boshuyzen took on a new role at Sinch Email on Acid, she audited every template. Megan noticed that there were changes she could make to optimize code and addressdark mode email challenges. These two examples show that what gets audited may depend on the pe...
Drive customer value with a tight email marketing strategy Despite many challenges, email marketing remains one of the top channel investments for CMOs. Maximize your returns by taking these key actions. Assess Email Performance Adjust Email Strategy ...
As a result, consumers face various challenges, from job loss to inflation, affecting their purchasing power. As we've mentioned, consumers prioritize their expenses during a recession for various reasons. Therefore, your business might find it more challenging to attract new customers. Both large...