Even with the advent of social media and paid advertising, email remains at the heart of a successful marketing strategy. Putting together a quality email list will help you make sure you have offline access to an audience of interested and engaged patrons and potential customers. Releasing your ...
That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research, email marketing remains the best way to connect with customers. A good email list brings in new prospects, increases ...
If you’re looking to maximize your success and reach more customers, you have to know how to build an email list of quality contacts. With email list building, one thing should always be front and center, and that’s quality. If you aim for genuine subscribers that will actually engage ...
9. Track and Analyze Your Metrics Email marketing strategies are about playing the long game. Not only do you need to track your metrics, you need to analyze them and know what the information is telling you. Campaign Monitor has an extensivelist of metrics to trackbut here are some of th...
5. Write Your First Campaign And Send It Out! Once you’ve got your list of recipients and a clear idea of what you want to say, it’s time to start writing your actual email. You should first think about how you will structure the content, so it flows well for your readers. You...
Active Campaign has a ‘Create a List’ button the account overview – I quite like the step-by-step setup process they have, which makes setup straight forward. #6 – Setup your email address and sender name Each email provider will require this to be setup, but I wanted to mention it...
While email has managed to stand the test of time, some marketers haven’t updated their strategies since its inception. To ensure you’re sending modern emails that warrant the recipient’s precious time and attention, I’ve compiled a list of compelling email examples to inspire your next c...
Think of all the ways your customers interact with your business. Then, decide which of these strategies will work best for you and select one or two to help get you started on growing your email list. Next, scale up your email marketing efforts through Constant Contact. Create sign-up for...
List growth rate. If this metric is low, you'll need to refine your lead generation and communication strategies to improve your conversions. Define your metrics based on your email marketing campaign objectives to determine what you're doing right or wrong, and refine your strategies to improve...
This is by no means an exhaustive list but rather it’s a good start to build upon when coming up with your own segmentation strategies. 1. Demographic Data Age, gender, hometown and other geographical info, job, salary, and so on. This is your baseline data that allows to ...