Promote “wish list” ideas in your pre-holiday emails, so subscribers can point their significant other to the right gift. You’ll reduce the number of returned items and become a trusted V-Day shopping advisor! Take a look at these Valentine’s emails sent before V-day: V-DAY Gift Gui...
instead of just asking (or begging) people to join your mailing list, you give them a good reason to say “yes.”Lead magnets can include a free ebook or whitepaper with in-depth information on a topic your audience cares about.
Pro tip:Remember, segmenting your audience is a way to multiply your email marketing ideas. Some sales emails will be appropriate for your entire email list. But others will only be relevant for portions of it. You’ll come up with more ideas for email campaigns when you start thinking in ...
When building your email list, it’s important to remember that your physical product or subscription is not your only value proposition. You started your online business to solve a problem or address a need, which means you have some valuable ideas and solutions. By sharing those ideas in th...
you need to clearly define the goal of why you’re sending them. Your goals can be to improve brand awareness, generate sales, increase website traffic, or anything else that you think is important for your business. Once you understand your goals, actually writing the email campaign should ...
For example, if a customer adds an item to a wish list or they select to be notified when an item is back in stock, you can send them a personalized email letting them know, like Huckberry: Source: Really Good Emails When an item Huckberry sells goes out of stock, customer...
Now, purchasing emails from other businesses may seem like a tempting shortcut, but it won’t give you the engagement or a boost in conversion rate that will make it worthwhile in the long run; if anything, it’s better left out of your email list-building strategy altogether. ...
When thinking of email marketing campaign ideas, it helps to follow a repeatable process and break your message down into three crucial sections: Headline: What are you offering? Message Body: How will it help the reader? Call to action: What should they do next? This simple three-step form...
Every email marketing campaign requires undivided attention. Good design with a “seducing” offer and eye-catching subject line do not guarantee success. Your fall email newsletter does not exist in vacuum. Do not forget to: Clean up your subscription list ...
Finally, consider including technical details. You may feature a team member responsible for the campaign, list key metrics to track, highlight tests to perform before and after campaigns, and even pinpoint crucial tasks, like checking your email content inUnspam email checkerto eliminate deliverabi...