7 ideas on what to feature in your New Year newsletter (+ examples) Best practices to get the most out of your New Year email campaign Fireworks, champagne, new calendar dates, and new resolutions. The start of a new year feels ripe with possibility. It’s also a great time to send ...
We hope this list gave you some ideas for how to grow your email list. As you can see, the best ways to grow your email list don’t have to be expensive or difficult. You just need to be strategic about: Inviting new subscribers to join your list Offering compelling reasons to subscri...
Promote “wish list” ideas in your pre-holiday emails, so subscribers can point their significant other to the right gift. You’ll reduce the number of returned items and become a trusted V-Day shopping advisor! Take a look at these Valentine’s emails sent before V-day: V-DAY Gift Gui...
Your campaign strategy is your approach to achieving the marketing goals you set. This is when you start to dig deeper into how you’re going to get the results you want from your campaign. The strategy outlines details like how often you’ll send campaign emails, what time you’ll send ...
you need to clearly define the goal of why you’re sending them. Your goals can be to improve brand awareness, generate sales, increase website traffic, or anything else that you think is important for your business. Once you understand your goals, actually writing the email campaign should ...
Now, purchasing emails from other businesses may seem like a tempting shortcut, but it won’t give you the engagement or a boost in conversion rate that will make it worthwhile in the long run; if anything, it’s better left out of your email list-building strategy altogether. ...
When thinking ofemail marketing campaign ideas, it helps to follow a repeatable process and break your message down into three crucial sections: Headline: What are you offering? Message Body: How will it help the reader? Call to action:What should they do next?
By segmenting your list, you can craft hyper-personalized drip emails that offer relevant travel ideas and incentives that encourage travelers to take action. British Airways, offers its loyalty members a chance to double their air miles by booking a flight in the next 45 days. The email even...
You may want to offer them to your email list again this year Which promotions were most successful? Consider running something similar Which customer groups brought in the most sales? Align your campaign to focus more on these groups Which Christmas campaign ideas failed? Avoid using them this ...
J.Crew’s “Pack for Paradise” Campaign –J.Crew’s summer email newsletter was designed with vacation in mind, showcasing a collection of summer clothing and essentials. It offered styling tips and vacation ideas that strategically linked to their products, driving sales in the summer season....