you need to clearly define the goal of why you’re sending them. Your goals can be to improve brand awareness, generate sales, increase website traffic, or anything else that you think is important for your business. Once you understand your goals, actually writing the email campaign should ...
A brand may utilize a manual email campaign as a way to send out updates like recent news or an upcoming industry event that falls outside of your typicalemail marketing strategy. This type of campaign could also come in handy to push out information on a new product release or a special ...
After going through an email marketing course, the next part of the process begins. Understanding what it means to head up an email campaign is only the beginning. Putting what you've learned into practice will be when experience takes off. Combining knowledge with hands-on work will make wha...
Send early holiday campaign teasers. Roll out loyalty programs. Use bright coloring, summer-inspired photography, warm summer vibes, and energetic body content to meet the target audience’s mood. Create a seasonal email design in Postcards to ensure it looks and feels great across devices. Tips ...
To make sure the welcome campaign reaches customers at the same time as their product, you can set up an automated email in Shopify Flow. Kick off a welcome campaign when delivery is confirmed The “kick off a welcome campaign when the package is delivered"template is a Shopify Flow automati...
To optimize send times.AI can automatically optimize email scheduling based on historical data. This can also increase open rates and engagement, maximizing the impact of each email campaign. To segment audiences.With the decline of third-party cookies, AI can be especially useful for analyzing lar...
If you feel like your open and click-through rates are slipping, or if you just haven’t done an engagement-focused campaign in a while, this might be the focal point of your next great email series. More repeat buyers Customers are good. Repeat customers are better. Another great business...
There are as many email marketing campaign tactics as there are exercises. As with physical fitness, the more you engage in email marketing, the stronger and better-equipped you’ll be. With email, you own the platform, which means it's up to you to get subscribers, interact with them ...
You’ll never have to wonder what campaign to build next—Drip will tell you what will make the biggest impact on your sales and marketing. 7. SmartrMail 🛠 Difficulty: Easy💰 Cost: Free for 250 subscribers and 1,250 emails/month, then $19/month💡 Unique feature: Backed by ...
Once you’ve got your campaign strategy down, focus on the subtleties of messaging. This starts with the first thing your customers will see: the subject line. If it doesn’t pique their curiosity among the other emails in their inbox, they’ll likely delete it. ...