Create specific and measurable goals you want to achieve with your email marketing campaign. For example, you could aim to increase brand awareness, boost sales, or expand your customer base. Build your email database and mailing list Even the best emails won’t help you achieve your vision i...
These campaign types provide your brand with the ability to elevate personalization, and improve the customer experience. By diversifying your email marketing efforts with a blend of recurring, ad hoc, and on-event emails, you can engage your customers with relevant information that they actually ...
If a dedicated campaign doesn’t fit your schedule or brand, don’t force it. Tweak an existing template and treat the holiday more like a theme in your email than a festive extravaganza. You can apply this to your email campaign even if youdolaunch a love-themed product line or a spec...
The least-used campaign types were milestone emails at 19.7%, cart abandonment emails at 37.88% and cold emails at another 37.88%. Source:Mailmodo 12. 63% of companies use automation for email marketing Email marketing is the marketing channel companies are most likely to useautomationfor. In ...
It’s an email campaign that encourages recipients to open emails and take action. So when done right, you should see an increase in brand awareness, engagement, leads, sales, and revenue. I bet you’re dreaming about all this for your brand!
I’ve also included links to more in depth examples of each type of email marketing campaign in case you want to dive deep. 1. Welcome Emails Send welcome emails to new subscribers or customers as soon as they join your list. Use these emails to introduce your business and thank the read...
you need to clearly define the goal of why you’re sending them. Your goals can be to improve brand awareness, generate sales, increase website traffic, or anything else that you think is important for your business. Once you understand your goals, actually writing the email campaign should ...
3. Re-engagement Campaign ReachMail's Sending Optimizationalgorithm intelligently spreads out the campaign's sending for maximum deliverability through an exclusive algorithm. You can target your Gmail recipients with a re-engagement campaign if you don't have enough engagement data or haven't mailed...
Looking for the best email newsletter software you can trust? We’ve got you covered. Email newsletters offer a great way to build an audience, create brand awareness, and drive revenue. There are tons of tools out there that can help you to design, schedule, and automate these kinds of ...
Learn how to increase the deliverability rate of your bulk emails. This checklist contains 21 tips on how to avoid aggressive spam filters while sending your email marketing campaign. Rule 4: Avoid using your position When you put your position in your business email address, like “ingridenginee...