As of January 2023, this is where Benchmark Email users stack up: IndustryAverage Open RateAverage Click RateAverage Bounce RateAverage Unsubscribe RateAverage Abuse Rate Advertising / Marketing / PR / Media / Design 26.41% 1.60% 5.21% 0.17% 0.17% Architecture / Construction 16.86% 0.81% 4.39%...
Highlights from the email benchmarks Dig into the performance data to see where you stand on email open rates, click rates, conversion rates, and revenue per recipient in comparison to your industry’s average. Open rate Click rate Revenue per recipient (RPR) ...
Finally, performance benchmarks that show you what matters Specific to industry, size & more Klaviyo benchmarks are automatically tailored to reflect your industry and your unique position within it. Clear, actionable indicators Color-coded grades provide at-a-glance context for what’s excelling ...
These figures are based on available data as of December 2023 By leveraging our extensive data analysis on email and marketing automation, businesses can gain invaluable insights into industry-specific benchmarks, offering a deeper understanding of their campaign performance. Companies can now contex...
Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry. Industry Open rate Click-through rate Click to open rate Unsubscribe rate...
Average Email Open Rates by Industry Wondering what’s a decent open rate for your industry? Check out the table below for email marketing benchmarks from top vendors. Data sources: Constant Contact, Mailerlite, Omnisend, Mailchimp, and GetResponse. ...
Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry. Industry Open rate Click-through rate Click to open rate Unsubscribe rate...
A good place to start is by benchmarking against industry averages for your specific sector. Analyze your own historical data to establish a baseline and set realistic goals based on past performance. Consider the nature of your emails – promotional emails might have different benchmarks than in...
Average Email Open Rates by Industry—Benchmarks for 2024 So, what are the average email open rates by industry? In this section, we're going to share details fromEmail marketing benchmarks for 2024. As you'll see, government enjoys the highest email open rates at 46.3% with medical, de...
But as with any benchmark, it can be hard to find this kind of information on the web. Most benchmarks are very general, and it is difficult to rank your own campaign statistics against such catch-all data when you are an industrial parts supplier, a software vendor or a 3D printing...