Elaboration LikelihoodModelof Persuasion A HEALTH COMMUNICATION MESSAGING MODEL Swathi Sridhar Outline: • Healthcommunicationthroughpersuasion • ElaborationLikelihoodModel(ELM) • KeyFeaturesofELMmodel • Exampleforeachroutesofinformationprocessing • Twovideoactivity HealthCommunication: ● Shortpowerf...
social media; COVID-19; vaccine; elaboration likelihood model; Twitter; factorial design; decision making1. Introduction The global pandemic of novel coronavirus disease (COVID-19) has entered a new phase where vaccines against the disease have been developed, approved, and administered for the ...