Effects of negative political advertising on voting intention: An exploration of the roles of involvement and source credibility in the development of voter cynicism. Journal of Marketing Commu- nications, 11(2), 95-112.Yoon K, Pinkleton B, Ko W. Effects of negative political advertising on ...
(2007). The Effects of Political Advertising on Young Voters. American Behavioral Scientist, 50(9), 1137-1151. doi:10.1177/0002764207300039Kaid, L. L., Postelnicu, M., Landreville, K., Yun, H. J., & LeGrange, A. G. (2007). The effects of political advertising on young voters. ...
The Effects of Political Advertising on Young Voters Political advertising effects on candidate evaluations, issue recall, political cynicism, and gender differences are explored in this pretest—posttest exa... Lee Kaid, L,M Postelnicu,K Landreville,... - 《American Behavioral Scientist》 被引量...
A survey of less experienced eligible voters tests relationships among cynicism toward the political system, negativism toward campaigns, apathy toward political participation, third‐person perceptions for political polling and advertising, voting efficacy and voting intentions. Cynicism and negativity are ...
Voters' assessment about media electoral coverage of the 2009 election for governor in Monterrey H. (2004). The effects of frames in political television news on issue interpretation and frame salience. Journalism & Mass Communication Quarterly, 81 (... JC Lozano,J Cantú,FJ Martínez,... - ...
Knowing this, governments may reward voters by providing particularistic benefits—i.e., pork—prior to elections. Previous studies, however, do not account for the endogeneity. We address this problem by focusing on disaster relief and exploiting exogeneity of disaster. In particular, by using ...
Using a negative political advertising context, it was hypothesized that participants would report varied amounts of persuasiveness, varying attitudes toward the target candidate, and dissimilar intention to vote based on the emotion induced and the political orientation (liberalism) of the participant....
A good example of this phenomenon ca... RW Mizerski,J Dennis White - 《Journal of Consumer Marketing》 被引量: 49发表: 1986年 AD attitude and negative political advertising: toward a theoretical understanding Negative political campaigns are common, but it has been debated as to whether voters...
Department of Humanities and CommunicationTaylor & Francis GroupMass Communication and SocietyDardis, Frank E., Shen, Fuyuan, & Edwards, Heidi H. (2008). Effects of negative political advertising on individuals' cynicism and self-efficacy: The impact of ad type ad message exposures. Mass ...
gender differencespolitical campaignscompetitive persuasionThis paper investigates the differential response of male and female voters to competitive persuasion in ... V Galasso,T Nannicini - IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University 被引量: 11发表: 2013年 Social Inf...