Political communication scholars who study the persuasive effects of political advertising often assume that the relationship between advertising volume and vote choice is linear. Even though the product advertising literature has long recognized that advertising has both "wear in" and "wear out" effects...
(2007). The Effects of Political Advertising on Young Voters. American Behavioral Scientist, 50(9), 1137-1151. doi:10.1177/0002764207300039Kaid, L. L., Postelnicu, M., Landreville, K., Yun, H. J., & LeGrange, A. G. (2007). The effects of political advertising on young voters. ...
Dardis, Frank E., Shen, Fuyuan, & Edwards, Heidi H. (2008). Effects of negative political advertising on individuals' cynicism and self-efficacy: The impact of ad type ad message exposures. Mass Communication & Society, 11(1), 24-42....
Political advertising remains the communication format that dominates presidential campaign budgets. In 2008 Obama's success in fund-raising resulted in re... L Lee Kaid,J Fernandes,D Painter - 《American Behavioral Scientist》 被引量: 38发表: 2011年 The Effects of Political Advertising on Young ...
Using a negative political advertising context, it was hypothesized that participants would report varied amounts of persuasiveness, varying attitudes toward the target candidate, and dissimilar intention to vote based on the emotion induced and the political orientation (liberalism) of the participant....
Adolescents are primary consumers of video and computer games, and the games they prefer are often violent. Related research suggests that exposure to medi... JB Funk,DD Buchman - 《Journal of Communication》 被引量: 194发表: 2010年 Gender and Videogames: the political valency Foundation indicat...
(2007). Psychophysiological and memory effects of negative political ads: Aversive, arousing, and well-remembered. Journal of Advertising, 36(4), 115-127.Bradley, S., J. Angelini, and S. Lee. 2007. Psychophysiological and memory effects of negative political ads: Aversive, arousing, and well...
[translate] aHandling Performance 处理表现 [translate] a公园是公众休闲的地方 The park is the public leisure place [translate] a不要对我说:对不起 Do not say to me that,Being unfair to [translate] aEffects of advertising on consumer behaviour 做广告的作用在消费者行为 [translate] ...
framing—"the process of selecting and enhancing some aspects of a perceived reality, and enhancing the salience of an interpretation and evaluation of that... S Bh - 《Perspectives on Politics》 被引量: 1017发表: 2004年 Effects of Question Wording and Format on Political Attitude Consistency Nu...
(Zhu et al.,2023). Notably, reciprocity may extend across time, involving current life satisfaction and help expectancy in the future, according to the two mechanisms of speculation and projection in exchange theory. On the one hand, speculation, prospection, or gambling describes action based on...