Internet challenges the sustainability of the print and broadcast media, while new advertising-focused business models and online marketing have facilitated the rapid growth of new global businesses. daccess-ods.un.org 和政府一样,互联网带来的新信息来源的多样性 使 印刷 和 广 播媒 体的 可持 续...
YAAKOP, Azizul; HEMSLEY-BROWN, Jane. Hedonic Pleasure and Social Image: The Effectiveness of Internet Advertising. Asian Social Science, v. 9, n. 1, p. p179, 2012.Yaakop, A., & Hemsley-Brown, J. Hedonic Pleasure and Social Image: The Effectiveness of Internet Advertising. Asian Social ...
The effectiveness of internet advertising through memorization and click on a banner. International Journal of Marketing Studies, 5(2), 93-101. http://doi.org/10.5539/ijms.v5n2p93Nihel, Z. (2013), "The Effectiveness of Internet Advertising through Memorization and Click on a Banner", ...
[3].The effectiveness of Internet advertising depends on attractive design elements and engaging content that reels in members of an already established or highly potential market.The US$11.2 billion online advertising market has become much more sophisticated since the primitive days of simple banner ...
Advertising has come a long way today. More and more new medium is being explored each day to make a successful advertising campaign. Internet that has in recent times picked up as advertising medium has become the favorite of the advertiser in no time. Online advertisement, also called intern...
This research paper makes an attempt to analyze the effectiveness of internet advertising of financial products of banking products over their websites. ANOVA has been applied as a statistical technique to measure the perception of the respondents. Suggestions have been made in the end of the ...
And in this back drop Internet is emerging as the biggest trends in Information Technology since it can be used as one of the good vehicle for advertisement. Advertising is a way to display, to make people aware about a product. Advertising is one of the important tools in market promotion...
Design/methodology/approach – The paper compares the effectiveness of internet advertising in the USA and France by analyzing a real data sample with more than 1.2 million transactions using partial least squares and structural equation modeling. Findings – It is found that on-demand channels have...
Purpose - The aim of this study was to develop a theoretical model of email advertising effectiveness and to investigate differences between permission-bas... HH Chang,H Rizal,H Amin - 《Internet Research》 被引量: 44发表: 2013年 BUSINESS PROCESS, METHOD, SYSTEM AND MODEL of COMMERCE between...
Effectiveness of online advertising channels: a price-level-dependent analysis In the recent past, the Internet has gained great importance as an advertising medium. The question of marketing accountability has become one of the top r... A Spilker-Attig,& Malte Brettel - 《Journal of Marketing...