Before we unravel the intricacies of the effectiveness of influencer marketing, it is imperative to establish a clear understanding of what an ‘influencer’ is. In the digital realm, the meaning of influence takes on a new dimension. Social media influencers are notable content creators w...
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Influencer marketing is quite effective in bringing people who are eager to spend the money. After all, if they see plenty of positive things about advertised products, and it comes from the person they trust, it is a no-brainer that they are more likely to go and buy it. But the effe...
Travel influencerintimate self-disclosurecongruencesource credibilitycompetenceneed fulfillmentself-determination theoryelaboration likelihood modelinfluencer marketing effectivenesssocial mediaTravel influencers often disclose personal details in their social media recommendations. However, previous research has not ...
According to the Influencer marketing statistics (Influencer Marketing Hub, 2021), 91% of marketers believed that influencer marketing can be an effective form of marketing. 89% of marketers said that influencer marketing ROI is as good or better than other marketing channels. 71% of marketers rat...
This study explores the revolutionary potential of influencer marketing initiatives inside Unilever Pakistan with a concentrate on customer acquisition (CA) and retention (CR). Using a large sample size of 386 participants, the research uses a quantitative methodology to carefully examine the effects of...
Test everything from Facebook and Instagram stories to non-skippable YouTube ads and influencer content. Uncover which aspects of your creative are impacting brand lift. Look at a breakdown of performance on a variety of dimensions, including enjoyment and stopping power, as well as versus our ...
Despite increased recent media attention on the topic, to our knowledge, there is no empirical research on the effectiveness of using virtual influencers as a marketing gimmick. Due to lack of literature in the field, we chose an exploratory qualitative design to explore the advantages and ...
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The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition The development of artificial intelligence technology has led to the creation of virtual influencers that have been embraced by marketing professionals. St... F Deng,M Tuo,S Chen,...