Explore all the ways behind why influencer marketing is essential in growing and expanding your retail business in 2021.
“Influencer” is a buzzword. Despite that, “influencer marketing strategies” have become immensely popular. They’re also extremely effective. Trying to jump on the bandwagon, but something isn’t working? Here are a few reasons why that might be happening: 1. Your influencer isn’t followed...
influencers using products like foods, apparel, and cosmetics. When the influencers use these products and share their experiences in their posts, their followers are more likely to want to try the products for themselves. This is the simplest kind of marketing and is similar to word-of...
Suitable for all brands – Since the influencers create content on varied topics and enjoy dedicated followers; brands can collaborate with many influencers simultaneously, bringing them wider reach and authenticity. Influencer marketing is a cost-effective way for any small business to reach its targ...
Influencer marketing.The creator economy will only continue to grow and those that take note of this will have more opportunities. Tapping into the creator economy and forming partnerships is a great way to expand your brand’s audience, generate more leads and engagement, and build up your soci...
Why are Micro-Influencers So Effective? High Engagement Rates There have been numerous studies over the last few years that show that micro-influencers are the sweet spot for influencer marketing. They generally have far better engagement rates than their larger, more famous counterparts. They have...
Myth #2: Influencer Marketing Is Expensive Influencer marketing is often perceived as a strategy meant only for big brands with huge budgets. But that’s far from reality. The beauty ofinfluencer marketingis that it has something to offer to everyone. ...
Efficacy of spend would seem to indicate then that these types of marketing campaigns are going to be inherently cost effective from a ROI perspective, but it gets better. Since the cost to acquire peer (or micro-influencers if you prefer) is substantially less expensive than hiring a celebrit...
Let’s take a closer look at why influencer marketing has started becoming popular among B2B companies: 1. Better Trust and Credibility One of the most effective ways to build trust and credibility among your target audience is by leveraging influencer marketing. Influencers are people with a rel...
This finding is even more significant with sponsored posts: Macro-influencers reach eyeballs, but micro-influencers prompt actions. Using an influencer management platform like Meltwater Influencer Marketing, you can gain insight into an influencer’s audience and engagement rates prior to partnering...