Check out 6 essential eCommerce website benchmarks and how to measure them. Compare your metrics to see if they need improvement.
The industry statistics indicate that the open rate benchmark is 21% with 2.56% of them actually clicking on the website. What’s pretty intriguing and a crucial factor in eCommerce marketing is that 55% of the emails are opened on mobile devices which makes mobile responsiveness one of the...
eCommerce conversion rate benchmarks As we clearly said earlier in this article, conversion rates vary across industry verticals, and you should only be comparing your conversion rates with those of your peers. These conversion rate benchmarks help you assess how your marketing and sales campaigns...
Sessions overall were down 5%, which aligns with the revenue decline as well, while the bounce rate held steady. Question for 2023: As Google Analytics switches to engagement-based metrics it will be interesting to see what metrics and benchmarks will be found in order to assess the quality ...
Identify metrics to measure the return on investment (ROI). It’s important to have clear benchmarks to evaluate the effectiveness of the trend. Brand Consistency: Check if the trend is consistent with your brand identity and values. It’s crucial that any new marketing initiative strengthens ...
How ecommerce stores succeed at email segmentation and automation, and what can you learn from them? Email benchmarks data from 1.5B emails.
21. Cart abandonment emails have a 39.07% open rate and a 23.33% click-through rate Customerslovereminders in the form of abandoned cart emails. SaleCycle reports they open almost 40% of those emails, which is particularly impressive when you benchmark it to theaverage email open rateof 21.33...
6.4. Email Open Rate 6.5. Email Click-Through Rate 6.6. Social Media Engagement Rate 6.7. Impressions 6.8. Reach 7. eCommerce Product and Inventory Metrics 7.1. Product Return Rate 7.2. Inventory Turnover Ratio 7.3. Product Margin 7.4. Sell-Through Rate 7.5. Stock-Out Rate ...
Explore more eCommerce benchmarks Device Usage Conversion Rate Add-to-Cart Rate Average Order Value Units per Transaction Average Transactions per UserMake hyper-personalization a reality Trusted by 400+ forward-thinking enterprise businesses: Contact Sales Watch a product demo Recommended Guides: Web ...
Shopify Benchmarks let you see how your store’s key metrics compare to other stores of similar size and product categories. You’ll get data on online store conversion, average order value, retention rate, and fulfillment times, all from real merchants, not generic industry averages. For ...