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Un recente studio condotto da McKinsey sottolinea cheoltre il 60% dei consumatori è disposto a pagare di più per un articolo dotato di imballaggio sostenibile. Un dato che mette in luce come investire in packaging ecologico rappresenti un’opportunità vantaggiosa, tanto pe...
But, as many companies found out, expanding a business’ digital footprint or placing more emphasis on its online store didn’t guarantee profit. In what McKinsey refers to as“the e-commerce catch-22,”(link resides outside of ibm.com) many retailers with significant growth in ecommerce sa...
Full Report of "The Ultimate Guide on B2B E-commerce Trends in APAC" could be downloaded here. [1] Bangia, M., et al. (2022). Busting the Five Biggest B2B E-Commerce Myths. Retrieved from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/busting-the-five-bigg...
Discover key e-commerce trends of 2025 you should consider to stand out from the crowd and grow your sales.
ECommerce trends are shifting faster than ever, quickly impacting budgets and forecasts. We expect the same to continue in 2023 and beyond. Ignore the cliché of expecting the unexpected and start organizing for disruptions and changes. Work with partners to build a ...
Leap by McKinsey We help ambitious organizations leap forward by building thriving businesses from scratch. NeXT Commerce Operations As more of our consumption shifts online, eCommerce has become the topic of the decade for businesses across geographies and industries. On this page, McKinsey’s cros...
Top fashion ecommerce trends for 2024 Here’s a quick look at the trends we’ll be diving into in more detail: Embracing AI Sustainability at the forefront Personalizing the customer journey The continuation of the metaverse Social commerce and shoppable content The rise of resale and secondhand...
Check out Commerce Trends 2023 The 2023 edition of Shopify’s annual report is now available. Learn about the latest trends shaping commerce, pulled from proprietary data, insider experts, and top global brands. See report 1. Help merchants bring their brand story to the forefront ...
But it’s key to stay updated with the latest eCommerce trends. What worked last year won’t always be the blueprint to making more sales this year. Customer preferences are constantly changing. This is especially true in 2024. Retailers are leaning more into mobile commerce; not surprising ...